Customers as the core of contemporary marketing / Tihomir Vranešević
Autor
Vranešević, Tihomir
Godina izdavanja
2000
Kratki sadržaj
Abstract: In recent times the concept of marketing is undergoing changes. Customers, as the greatest assets of a company, have to be viewed not only as the targets of marketing activities, but also of marketing management. Customer satisfaction is and has to be seen as the basic guarantee of the long-term success and survival of a company. Research into economic entities in Croatia has shown that companies which show willingness to become customers oriented realise and expect a significantly higher rate of profit than those which have not yet fully recognised the significance of being customers oriented.
Napomena
Bibliografija: 10 jed.
Jezik
engleski
Građa
Članakčlanak/sastavnica

Vranešević, Tihomir

Customers as the core of contemporary marketing / Tihomir Vranešević . // Zagreb international review of economics & business 3 (2000), 1, str. 121-129

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