CLOW, Kenneth E.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack . - 2nd ed. . - Upper Saddle River : Pearson : Prentice Hall , cop. 2004 . - XXVII, 538 str. : ilustr. u bojama ; 28 cm
Bibliografija uz svako poglavlje . - Kazala .
ISBN 0-13-140546-2